How To Manage Your Company Social Profiles Without Agency in 2021


Social Profiles

Want to market your business on social media but don’t know how to manage multiple accounts? When should you upload promotional posts? Or should you make personal engagements too? How will you advertise your brand? Find answers to all such queries in this comprehensive social media marketing article. 

No matter what your business deals in or how it’s growing, social media is a must if you want to boost your sales. However, if employing an agency is too expensive or not worth the cost, you have to supervise social media marketing yourself. Here’s how to do it.

1. Spreading Brand Awareness Is Your Goal: 

While you might have individual or company-specific goals of your own, the ultimate aim of social media marketing is to familiarise people with your brand. The product or service you specialise in should automatically have your name tagged, for example, photocopying and Xerox brand. Through awareness, you will establish your brand’s value.  

To do that on social media, you need to stand out among the plethora of similar companies and connect with your audience. Try different ways in which you can establish your unique feature in the minds of the viewers. Which feature of your smart kitchen appliances brand do they love the most? Which feature do they want improved? Your goals will comprise all these, and present you in a new and exciting avatar on social media.

2. Use Free Social Media Management Tools: 

Are you quite busy with managing the company? Don’t have time to check social media every now and then? Social media monitoring tools are here to rescue you. You can choose from a variety of free and premium plans for these tools to manage multiple social media accounts for one company. The most popular among social media management tools are Buffer, SproutSocial, Hootsuite and BuzzSumo.  

Buffer is a centralised tool which allows you to manage all your social media profiles by logging in to a single Buffer account. You can add your Instagram, Facebook, LinkedIn and 

Twitter to your Buffer profile and schedule posts there.  Hootsuite can be run a number of browsers, including Chrome and iOS while SproutSocial helps you track your entire social media marketing campaign.

3. Make Your Content Different For Each Platform:

A significant part of social media marketing is content marketing. The content of your social media profile or page will attract traffic and retain it. Be it audio-visual or blog, the content is first based on a textual structure which is modified to the desired medium. How should you define your content marketing strategy for different types of social media? Simple, tell a story. Your brand content should appeal to the emotion of the customers and make them feel that you genuinely care for them.

Should you prepare the same content for all platforms? No. Your audience will vary from platform to platform and with it, your engagement rate. For Instagram, focus on attractive but meaningful visuals with short, pithy one-liners. Facebook is mostly about sharing opinions and engaging with audiences on a more personal level. Hence, your content will vary accordingly. Want to hear a pro tip? Partner up with influencers on each social media platform. They will promote your brand at a much lesser price than agencies and do a better job.

4. Engage With Your Audience:

In continuation to the previous hack, we emphasise on the main strategy of marketing for all media- connecting with the clients. Gone are the days when people thought that social media was hampering interpersonal ties. 2020 was the year of networking and personal interactions to form long-term bonds. 2021 will be no less. The number of clicks on your posts will determine the overall engagement of your brand.

Some simple ways to connect with your audience are replying to their comments on your posts, following them back and commenting on their posts as well. However, these are only the basic strategies. If you want deeper and enriched connections, you have to curate posts to match the pulse of your customer. Take Starbucks, for example. They regularly respond to their customers’ feedback, mention them in their posts which are often relatable and re-share good user reviews.

5. Auto-Schedule Your Posts :

When you manage social media platforms for business, time is the key. How popular your posts are depend on how well you can do time management. Just as they have prime-time for television shows, social media also has its prime time, meaning when your audience will be most active. However, not all time slots are optimal for everybody, and you have to choose a time for updates based on your product or service.

However, you might not be available to post content on prime time always. Hence, auto-scheduling helps. Using the social media management tolls mentioned above, you can schedule your posts ahead of time and gain reach. 

6. Make Use of Paid and Non-paid Targeted Social Media Marketing Ads:

The targeted ads you see on Google and other web browsers, and social media are of two types: organic and paid. Organic ads are made from SEO-optimised content, which makes them come up on top of the search results. These are non-paid and use relevant business keywords, and hyperlinks from associated websites. Paid ads, on the other hand, are the ones you sponsor directly and will be published on your behalf by Google or the search engine.

How to differentiate between paid and organic ads? Simple. When your ads are paid, the web browser will mention “sponsored” or “Ad” in the Meta description. How do you pay for paid ads? The system is pay-per-click which means you will have to pay only when your website gets traffic, that is, when someone clicks on the ads. Which one should you choose depending on your budget? We advise that you make a balance of both types of social media advertisements for marketing. While organic ads give you benefits in the long run, for instant traffic, paid ads are the solution. The publisher will carefully curate your ad within your customer’s feed to get clicks.

7. Do You Know The Trending Hashtags? Use Them! :

No, these are not just the monopoly of Instagram where it used to be- #like4like, #follow4follow. In fact, all social media platforms now have hashtag strategies. Hashtags are like keywords. Using the popular and most-searched hashtags on social media in your posts will lead to more reach. However you should use them effectively and in a way that fits your content.

The number of hashtags will differ for each platform. In Instagram, you should use no more than 10-12 hashtags for most reach. In Twitter, 2 hashtags are the limit due to minimal character limit. Same goes for LinkedIn where using more hashtags will automatically categorise your posts as “spam”. The bottom line is that you should use at least one customised brand hashtag and other hashtags that are popular in your market and relevant too. 

These tips are an overall guide to managing multiple social media accounts free for companies with limited budget. Which ones will you include in your social media marketing strategy? Share with us in the comments! 

Author’s bio 

Elizabeth Barlettah is a business analyst and blogger who reviews brands like Pocket-lint. She focuses on software development, marketing strategy planning and helps companies grow their business and offers SEO-optimised copywriting services. When Elizabeth is not busy writing her blog, she strums the guitar. At present, she writes for My Kitchen Advisor.

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