How Interactive Gif’s and Png can Better Enhance Web Design’s UX


Web Design’s UX

Animations are a keystone in present-day User Interface(UI) design.Visually pleasing elements in constant motion demand attention. Well-managed and timely placed animations allow viewers to smoothly transition into drawing conceptual connections and conclusions.
Multipurpose animations are a great addition for enhancedUser Experience (UX) design. As a supplement to the content, it should bridge the gaps of the layout and functionality of a website.

Let us explore how you can influence your visitors with visual bait and after we will move on to how to put interactive GIF and PNG files to use - effectively.

Types of Animation

Since we have established that UX is not all about fun and games, let’s jump into the types of animation that can create an amusing experience. 

The most basic web animation types would be JavaScript and CSS, SMIL, canvas, SVG and GIF. APNG extends PNG to entering the playing field with its ability to work as GIF-like animations. But the file format you use really depends on the intended purpose. For example, CSS animations are ideally used for basic UI elements and transitions. JavaScript are for used when animations reach complexity involving quite a few elements. SVG are 2D and support interactive animation and made simpler to configure with SMIL as opposed to CSS and JavaScript. 

But no matter what, GIF and PNG will always be a more popular choice due to its almost elementary ease in creating dynamic 3D environments going beyond simple interactions. Which is exactly why we will focus on GIFs and PNGs for now. 

Functional Animation

Let’s keep it simple. Functional animation is any animation that is subtly rooted in the interface and becomes a component of functionality. It is only successful if it asserts a well-balanced precise and logical purpose.
Functional animation aims to be receptive and instinctive, two traits that are more humanistic than digital. 

Here’s how incorporating GIF and PNG animation can actually enhance UX for your website.

1. Reduce the Wait 

It’s a well-known fact that viewers tend to expect a webpage to load immediately (like probably 2 seconds or even less). As soon as the delay jumps from 2 seconds to 4 the average viewer will become fidgety and by the time they have waited about 8 seconds they will leave. However you can reduce 7% of customer conversions be delaying site loading by even one second. 

Web designers are changing the game by using animations in a sequential loading order. Creating animations that load in a sequence keeps the waiting time in check. It doesn’t stress the site to load everything at one time. The webpage loads a bit at a time and customer engaged through the wait time. Effectively reducing the number of users that will leave to skip the wait. 

2. Diminish Mental Effort

In the hustle and bustle of today’s world, you don’t want to add one more thing to your list that your has to understand. A journey through your website should slow and take a natural course. Celebrate success with animations that mark progress. For instance, successful submission animated with a reactive button, progress indication with an interactive status bar or prevent user from questioning their own activity with the help of a tiny appealing animation assigned to show only when the user performs a certain activity.

3. Provide a Focal Point

When you click on a webpage your screen is filled with images and content left right and center. Overwhelmed by the instant bombardment of images and content users stray from the actual point. To help establish a focal point and get each point across smoothly, animation can be used in various styles to keep every point separate and let the user interact with them individually. Make sure to control the focus with your subtle animations.

One example, would be to create an animated menu with GIF playing on rollover. It would remain static until someone rolls over it with their cursor. It’s a fun way to limit the focus of your viewer to exactly where it needs to be. Rollover removes distraction and gains the viewers undivided attention.

4. Direct the User

Let your animations do the talking. The animation should guide give direction as the visitor navigates between pages or even elements. Make sure there is clarity between the user’s own action and the result of that action. Creating useful resultant actions can lessen confusion and add volumes to their navigation experience. 

5. Minimize Visual Noise

Decorating a website is important but futile imagery can become noisy and distracting. You want to carefully side-step the transition into cluttering up your space. Designers like to use prominent visuals that blend into the website but draw enough attention to sell the product. It is important to emphasize your product its features and purpose.

6. Express Personality

Using images with real people is a friendly way of showing that it’s not all automated. The warmth and comfort of knowing that there is still a human behind everything is an emotion worth feeling. 

Images and interactive animations also have the ability to evoke emotions. They can affect the emotional side of one’s brain, especially the stories captured by a click of the camera. Seeing other people triggers connections between the visitor and the people they see enjoying your products. Photography can be used to foster and build trust with your visitors, and once the convert, buyers.

7. Above the Fold Positioning

Useless scrolling to get to the point causes many dissatisfied visitors. Reduce the dissatisfactionby keeping the interactive image above the fold. The visitor should be able to identify priority goods once they visit.

GIFs and PNGs are easy to use and, now you know, can provide detail while preserving functionality so that you are just throwing around useless visuals and movement. Add a little something to your web design and all UX to improve on its own.

Author Bio:

Asad Mazhar

I’m a web developer, software engineer, and project manager with experience of 3 years. My interests range from technology to design. I am also interested in web development, gaming, and travel.

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