Many websites are unsuccessful inhelping a business expand its brand presence because of its low search engine ranking. The sites end up going missing since people can't find them, and the company that invested resources on it ends up wasting money. 

What most missing websites have in common is the lack of a successful SEO or Search Engine Optimization campaign. Many companies now offer SEO services, and it's essential to know how to choose one to ensure that the site will be visible in the search engine results pages.

Business owners must understand that SEO takes time and resources to be successful, and a one-time thing is not enough to boost and sustain a website's ranking.SEO campaigns involve the website's analysis and review, keyword analysis, link detox, link-building, content creation, and monthly reporting and can take months to place a website on page one. SEO providers who can provide such services are ideal partners for the project.

Take note that it mentioned "partner" above since SEO campaigns are most successful when the business owner is involved. The business owner will offer direction and knowledge about the business while the SEO partner will handle all the technical aspects of the campaign.

See this infographic by Landau Consulting to know more about how to select an SEO partner.