7 Steps to Creating a Successful Online Event

With the coronavirus pandemic looming large organising events seems to be a far-fetched dream. 

The in-person events are postponed for the foreseeable future across the nations. Naturally the start-ups and scale-ups are looking for other ways to promote their businesses and create such a solid impact as the events used to do. 

As a result, more and more businesses are opting for online events at least, for the coming few months. In fact, it is also a good idea to make 1 or 2 of your employees to sign-up for the most relevant remote events in your industry which many companies are doing right now. 

Having said that, this is also the time to organise events of your own. Even though planning the online events is quite challenging and calls for time and effort, start-ups can benefit from them immensely. 

From the product demo to the expert webinar, if you decide to go ahead with the online events, here are some tips. 

Understand Your Audience - At the time of planning anything, answer the following questions like -

a)    Who are going to attend?
b)    What problems are faced by them?
c)    What are the goals?

For ensuring the success of your events, it is essential that you create a successful virtual event.

Determine Your Goal - Prior to doing anything else, you should focus on what you want from your event. If you are confused, first understand whether you are targeting the current customers as part of your strategy of engagement or whether it is a lead generation activity for picking up the new leads. You should enlist the KPIs or Key Performance Indicators like 5% enhancement in the social media followers or 15% of attendees purchasing a product. 

Pick the Date and Time - At the time of picking the date and time of your event you should think about day-to-day activities of your audience. If you are going to appeal to the 9 am -5 pm crew then Monday is not going to work. So opt for the weekend slots as they seek for a mental break at that time. If your firm consists of international audience you also have to keep their time zone in mind. 

Determine the Platform and Format- The virtual events can take place in a plethora of ways. It can be an online conference, a meeting or a virtual training workshop. For this reason, you should define how you will reach out to the public. Unlike the face-to-face events, the audience can disconnect at any time with the virtual events. So you have to offer something to your audience which will compel them to stay connected. You can use the resources of the digital world for recreating the abstract conditions which are similar to reality. You can use the 3D, interactive plaforms and AI which will help you in this regard. Zoom, Google Hangouts, Adobe Connect, ON24 are some of such interactive platforms.  There are also some livestream platforms like Facebook Livestream, Periscope and YouTube Live which can be used in this case. 

Choose a Host - You should also choose a moderator or host for the event. It can be a professional speaker or an in-house staff who is comfortable in presenting oneself to a remote audience. No matter who the designated person is, he/she should be able to speak clearly, introduce speakers, answer the questions asked from the audience or request the speakers to do so and much more. The host should be able to stay calm and control the spur of the moment, unexpected predicaments and should also be able to keep the viewers interested preventing them from signing out. You can choose 2 hosts as well who will interact with each other as well as the speakers and audience. Ensure they share a good rapport and can make the event fun and comfortable for all.

Advertise the Event - It is essential that you promote the online event just like the traditional ones. The digital world has offered infinite number of tools to enhance your outreach at a much lower cost than the traditional ad campaigns. Social media is extremely helpful in this regard.  Apart from publishing on the social media platforms, you can also make use of Instagram for a preview of your event that your audience can see. You can also benefit from the contents of the social networks which can include info on the activity in tutorials, video formats etc. with details of the registration of participants, what the event would include and much more.

Be Prepared for Tech Troubles - Both physical and virtual events can have glitches. So you must check the internet connection and have the speakers go for it, too prior to the commencement of the virtual event. You should also prepare backups of presentations and visuals in case the file does not work at the last moment. Run a rehearsal if possible. The sooner you recognise the problems that faster you get the solutions. As all your audiences won’t be tech-savvy you can also prepare FAQs or guides. If you can offer support that will be even better. Just make them easy-to-find for the audience. 

These are just some of the ways as suggested by the experts of the reputed event companies for organising online events successfully.

Author Bio: 

Nitesh Ranjan is a digital marketing expert with keen interest on topics, trends and ideas related to brand promotion and advertising. He regularly shares information on the ways to market businesses across digital channels for better ROI, increased conversions and more sales. His blog can help anyone interested in boosting the online visibility in the digital world and eyeing access to a wider and bigger marketplace without spending big on marketing. Trust his digital marketing knowledge to enhance your brand’s presence on the internet.