The several advantages of content marketing are not unknown to the marketers of today. One of the most popular forms of digital marketing in the 21st-century world, Statista reports that almost 91% of B2B marketers use content marketing to reach their customers. Over 4 billion people use digital platforms on a monthly basis while 3 billion people are present on social media. You probably cannot even begin to imagine the reach your brand could have if marketed smartly. Listed below are the top 7 content marketing tips to boost your business. 

1. STICK TO A SCHEDULE

When posting content on your blog, website, Instagram page, Facebook page, or Youtube Channel, it is important to remember that your timing should be according to the convenience of your readers and audience. This is because your content is not just read in a small geographical area but you may have clients who live all across the world. So finding the right time to update your content and then sticking to it consistently to ensure that the people do not forget about your brand is extremely important. There are a variety of tools to understand the engagement times and levels of your content and you can use them to strategize efficiently.

2. KNOW YOUR AUDIENCE

This point is loosely a detailed extension of the previous one. Knowing your audience - the people you are actually hoping to make an impact on will help you create the right content which is sure to engage them. There are several tools available in various platforms to help you see and analyze the kind of backgrounds your audience comes from. It pertains to several aspects of demographic data including, but not limited to - location, age, gender, interests, education, income, etc. All of this information can be incorporated into customizing your content so that your people are able to relate to it and feel a connection.

3. KEEP TRACK OF THE CONTENT RELATED DATA

Just generating content is not enough, it will probably never be. You must keep a constant track of the data that comes from the generation. The data that comes after posting a blog will help you measure and evaluate the results of your content updates. This is important because if you do not take these into account to constantly adapt your strategies according to the demands of the market, then you will be making the same mistakes over and over again without any checks. This will imply that most of your growth planning will be for nothing. Data-driven approaches are the best way to go about here.

4. SEARCH ENGINE OPTIMIZATION

When it comes to content marketing, Search Engine Optimization, or SEO, is your best friend. This ensures that you use the right keywords within your write-ups that will help your website pop-up right on top of any search engine. Several reports have found out that most people will click only on the top 5 results of a search to find what they are looking for. If you want to be one of them, it is important to follow certain basic SEO guidelines to optimize your content. Some of them are:

a.    Finding the most popular keywords and then using them in your writing
b.    Building links with the most popular websites
c.    Ensuring that your website is accessible to both humans and robots
d.    Writing about the current trends and affairs

5. PROVIDE DATA TO BACK UP CLAIMS

If you want your people to trust you, you better start provisioning concrete facts and statistics to back up every claim that you are making. More often than not, content writers have a tendency to wander into literature to make their writing easier to read. But,the fact is that your audience is not stupid. In this immensely data-driven decade, it is important for you to provide statistics that your audience can count upon from trusted sources. Also, make sure that the facts that you provide are effortlessly blending into your content instead of you having to provide them separately. Otherwise, people will not be able to relate.

6. YOUR CONTENT MUST SPEAK FOR YOUR BRAND

You must remember that you are using your content to speak on behalf of your brand. That is the whole idea in the first place, promoting your brand. Do not express personal concerns and beliefs using your content. This can have a negative impact on your brand image which can tarnish your reputation forever. When working in a large team, it may initially be difficult to find the right voice but that is when the rewards of constant editorial reviews come in. You must keep the content always in check to ensure that the tone has not been compromised. Many big businesses who have made a name for themselves after much hard work still lose their image for a change in their content policies.

7. LOOK FOR DATA PUBLISHED BY SMALLER SOURCES FOR INFORMATION

Always remember the sheer volume of brands, websites, and blogs that are there in this world. A huge percentage of them are big corporates. If you copy big corporations in your blog updates, people will notice the pattern almost immediately because they will have already seen it in a number of other places. If you are running out of creative ideas, look for indigenous smaller blogs and brands for inspiration instead. They have a smaller reach and can help you strike a fresh idea that your audience has never seen before. Another valuable tip that you must keep in mind is to always sell what you stand for. Copying famous blogs may take that individuality away from your content.

There are innumerable pros of good content marketing over its almost virtually non-existent cons. Content is a big part of today’s digital world, so make sure you pay it the attention and hard work that it deserves.


AbhyankSrinet holds a Masters in Management degree from ESCP Europe & has an engineering degree with a specialization in Instrumentation & Control. His interest in the digital landscape motivated him to create an online startup for Masters in Management application consulting (MiM-Essay), focused on spreading quality information about the MiM degree & performing application consulting services for clients. He is the chief consultant of the company and takes care of the Business Development and Digital Marketing side of the company. 

He is very passionate about writing and marketing.