6 Video SEO Tips to Improve your Brand’s Ranking

Do you think only famous vloggers can create appealing and engaging videos? Sorry to say, but that’s a wrong assumption. However, simply creating an attractive video will not necessarily make your video stand out among the rest of the competition. Because, to improve and highlight your brand's ranking, your video should be properly SEO optimized. Such videos not only increase the interest-factor of the content but also improve their ranking as well. You might think, how can a video be optimized? Isn’t SEO only for websites? This wrong assumption might lead your video to nowhere in the search engine. So it is better to get the knowledge of how you can effectively improve your brand ranking by these amazing video SEO tips.

1. Get to Know Your Target Audience

There should not be any barrier when it comes to reaching out to the audience since they are the ones who will increase your brand awareness. But you need to know who to target so that your videos are viewed by the right people. For example, if you make a fashion vlog and do not target today’s youth, then you will miss out on a large number of potential clients and viewers. Keep in mind that you should find out what makes your audience stick to your brand. You can consult a marketing company and gather more information on Google users so that you learn to target the right audience for your brand. Carful audience research will ultimately help to put yourself in the shoes of your audience and deliver what they want.

2. Create Creative Content with Relevant Keywords

What’s the point of creating an impressive video without optimizing it with the right keywords? Using the relevant keywords along with your video content can do wonders for your brand. You can say it’s the second pillar of video SEO just after a video creation. But you can’t fit any keyword into a sentence just for the sake of ranking your brand on the search engine. Before uploading a video on YouTube or any other video site, research what people are actually searching for the keywords on search engines. To drive high-quality traffic to your videos, you can take references from masterpiece keyword researching tools such as- Google Trends, Google Ad words, Google Search Console, and SEMrush. These tools will help you with knowing each keyword competition and volume means how many people around the globe are searching those relative keywords already. Hence, keywords impact your content in both terminology and ranking.

Note: Using long-tail keywords would be more specific to your brand or product, while short-tail keywords are used more frequently by the audience, and the competition is also quite high.

3. Put a Thumbnail that Catches the Eye Of the Viewer

It is, however, true that you shouldn’t judge a book by its cover, but many judges a video by its thumbnail, indeed! Do you know that without investing a single buck your video, you can actually sell your video by creating an engaging thumbnail! An appealing thumbnail catches more eyes in the search engine and doubles the visibility and traffic to your brand product video. Thumbnail is the first element that your viewers will notice right after a keyword search. It gives the audience a glimpse or snapshot of your videos. Make a thumbnail that would best represent your video, and for that, you can design your video thumbnail using graphic designing tools such as- PicMonkey and Canva. Treat your thumbnail like a host of the show.

Follow these steps to create an engaging thumbnail.

●    Open PicMonkey or Canva, and put a resolution of 1280x720 pixels to form a   frame.
●    Select any from various templates and start designing.
●    Add a text which people can easily see and read.
●    Download the template

4. Boost it On Social Media and Grab the Attention

Social media is key to promotion nowadays. It’s time to leverage the power of social media and promote your content as much as possible to all the relevant channels. This promoting tool is the best way to spread the words about your video, reach the wider targeted audience, and better the positioning on SERPs. It’s a great way to boost your video’s SEO efforts. And don’t be shy because it’s your work, otherwise what’s the point of starting your brand then, right? When promoting your video content on social media, do not forget to include a call to action in your video description and ask people to like, share, and subscribe to your channel.

5. Improve Search With Well-Organized Sitemap

Sitemaps are daunting in concept but an asset for the better search. Adding a sitemap is like adding an alternate language to improve search and reach more audiences. It basically comprises the necessary data about your video, such as- title, content description, duration, location, and expiration date. Creating a sitemap for your video offers search bots a more thorough understanding of the content of your video in an HTML language they perceive. However, many advertisers overlook the sitemap, making it an advantage over competitors. Instead, it helps videos to get the highest rank on the search engine result page (SERP).          
6. Host the Video From Your Website

If you want to create positive brand recognition, then why not leverage the power of hosting the video on your own site? The goal is to drive the audience to your video and increase the organic traffic. For instance- when you upload the video on YouTube, add the video link to your site somewhere under the context to drive traffic to the video directly. This would be a good idea to expand your brand reach. But if we consider SEO, search engines will crawl the YouTube video first, rather than your site. You can also create a Menu on your website, naming it as ‘YouTube’ and link your video and gain more traffic directly to your video. This would be a win for your content, and it would lead to a boosted page on SERPs also if search volume gets high. It will reach the wider audience, promote your main content and help in discovering your page in the most compelling and relevant way. 

To rank your video in the first place of Google, there are so many top-class SEO company that will help you beat the competition to get your business to the top.