Having a business in the digital age entails having access to platforms that lets you reach your target audience online. Nowadays, everything can be found on the internet, and everyone looks for what they want and need with just one tap of the search button. The competition is tough. This is why search engine optimization is important. Business owners who have a website must work to the best of their abilities to make their brand show up at the top of the search results. That way, they can be the prospective audience's first choice.

And so, if you have a business website, you must also aim to appear on the first page of Google and other search engines. Not sure how to make that happen? Search engine optimization (SEO) is the key.

SEO helps business owners make sure that their websites rank high in search results. How so, you ask? Search engines, like Google, assess if your website is readable and reliable. They determine whether your content is original and credible. Through search engine optimization, you can convince not only artificial intelligence but also your target audience that your website is the source of the products, services, and information that they need.

No matter what industry your business is in, you can benefit from search engine optimization in many ways. So, if you have a business website or want to create one, here are some SEO tips that can come in handy for you:

1. Make good keyword research and find the right keywords.

Put yourself in the shoes of your prospective audience and potential clients. What do you think they would like to look up online? What are their problems or fears? Can you provide them with a reliable solution? Keep these in mind when making a keyword research. Sites need to have relevant keywords in order to rank high in search engines. Make sure that you use these keywords in your website’s URL, page titles, and meta descriptions. You can even use online tools or plug-ins to help you come up with useful keywords.

2. But, do not overstuff your website with keywords.

When using keywords, you also have to see to it that you do not use too many of them on your website. Search engines like Google and the artificial intelligence that they use might recognize keyword overstuffing as spam. This might cause your attempt to rank higher in search results to backfire.

3. Publish a lot of high-quality content, prioritizing the needs of your target audience.

Your priority for website content writing should be your audience. In such a case, the search engines are second in the “most important” list. The traditional SEO ranking tricks and strategies might make you believe that the more keywords you use in a blog, for example, then the more likely you are to rank high in search results. However, that is not the case anymore. Readers would not like to read content that seems too bot-like and desperate to rank while compromising the quality of what is offered. Likewise, search engines like Google also measure readability based on the Flesch readability scale, the prevalence of the use of transitions, the use of active voice, the distribution of a keyword or keyphrase, and other factors that affect the text itself.

4. Link to websites with content and blogs that are relevant to your nature of business.

Linking to other relevant sites can also convince your audience and the search engines that your website is reliable. Thus, your website becomes a more scalable and valuable resource. Think of it this way: when you get to know a credible person because of a friend, you tend to think more highly of that friend now because of the trustworthy connection. Good people have good friends. In a similar way, good websites link to good sources. Hence, linking to credible sites will also make you appear more trustworthy to users and search engines.

5. Encourage other reliable and relevant sites to link to you.

You can rank high in search engine results if other sites link to yours. Make sure, however, that these sites are relevant and reliable as well. Search engines give the utmost importance to the quality of links. As such, links from obscure blogs would not be advisable. A higher ranking is possible if a trustworthy website of an established university or e-commerce expert, for instance, will direct a link to your website.
 

6. Optimize your URL and make sure it is readable.

Linking is vital in search engine optimization, which is why your URL matters. Make sure that it does not have capital letters and that you use hyphens. The shorter the URL is, the better. The important words or keyphrases should be at the beginning of the URL. Also, words must not be repeated. The URL has to be related to the web page or website, although it does not have to be identical. Keep in mind that your URL is ranked by the search engines, too. You have to make sure that you appear relevant to users from the get-go.

7. Make sure your site is secure with HTTPS.

Google has informed users that websites are more secure when they have HTTPS in their URLs. As such, you have to make sure that your website is deemed secure. So many websites are flocking the world wide web. As such, users only click on the links that seem "safe." No one would want their online security to be compromised, after all, so make sure you exhaust various means to reassure your audience that your website is credible and trustworthy.

8. Use relevant keywords in your images, and add a meaningful caption.

Keywords are not limited to content and meta tags. You must also use meaningful keywords for your images. This should not be an excuse for keyword overstuffing, though. Make sure you use keywords and texts, such as captions that are related to the image so that they will have better search results when people look for images. Pictures that appear on Google Images, for instance, redirect to the website. This is why you should make sure that your image is accompanied by text that will make it appear reliable.

9. Make certain your website loads fast.

Users prefer quick and reliable solutions. So many competitors compete for the attention of a particular target audience, and these prospective clients would not choose a website that takes too long to load. Their time for online surfing should be smooth and convenient, and you have to make sure that you give them that experience. Your website should be easy to use and navigate as well. Make sure you optimize your site, and do not use too many plug-ins, as well as heavy components, such as gifs, among others.

10. Make the most out of social media platforms.

Some websites have ranked higher in search results after they have been linked through social media pages. Users nowadays spend the most time on different social media platforms, after all. It is important to be where your audience is. We live in a digital age where people prefer that information comes to them rather than them having to look for it. Convenience is key. This is why when you add social media buttons to your site or when a social media page redirects a link to your website, the traffic that goes to your website tends to go higher. As such, higher traffic means better SEO ranking.

These are only ten of the many SEO tips that can benefit any type of business that ventures into online marketing. We hope that you may find these to be useful, especially in achieving business growth and success. There are various ways for you to have an effective search engine optimization, and putting these into practice can — without a doubt — benefit your website and overall brand. 


I am Louise Savoie Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. I am responsible in Content Marketing and Social Media Marketing. You can find us on Facebook: @webdesignproweaver and on Twitter and Instagram: @proweaver