How Many Types of SEO Practices Exist in the Digital Marketing World?



Do you want to improve the user experience and usability of your website? Then, SEO is a good practice because nowadays, people trust search engines whenever they search for any product or services. Having a top position in the search engine results increases the website's trust in visitors' eyes and can easily convert them into loyal customers.

Since it is proven that 67% of all clicks go to the first five organic results, the importance of SEO grows more valuable. You simply cannot hope to land in this hallowed position on Google search engine results page (SERP) without employing strategic SEO practices for your site and your site's links. Be it on-pageSEO or off-page SEO; all techniques work towards a common goal – to propel the visibility of your brand online. This is the only way, your would-be customers would get to know about your existence, and would look forward to doing business with you. 

However, when it comes to SEO, mainly, there are two different types of SEO with one single aim:  To earn greater visibility in search results.

1 – On-page SEO

These will look to optimize the elements inside the website in order to make it conducive for Google search. The optimization will be in line with Google guidelines. Hence the site will be ranked higher on the search engine results page. The different optimization techniques under on-page SEO include – 

A.    Keyword optimization
B.    Meta description, alt attributes, meta tags
C.    Internal linking
D.    Image optimization 

This technique will help Google crawlers to scan the content easily and assess if the site is relevant to the user search intent. If yes, then your site will be ranked higher. 

2 – Off-page SEO

Off-page SEO consists of all activities that are done outside the website to promote the brand and improve its visibility. These include

E.    Article marketing
F.    Directory submission
G.    Social media
H.    Press releases
I.    Social bookmarking
J.    Blog/ forum commenting
K.    RSS feeds
L.    Blog posting 

In all these techniques, there will be a link to allow readers and users to be re-directed back to your website and explore your products and services better. 

The way SEO is devised and rolled out too falls under many categories. Marketers may choose to employ any or combinations of the four techniques below

Let's understand them one by one.

1) White Hat

White Hat SEO strictly adheres to search engine guidelines. It takes time to get the desired results when you opt for this type because you are not doing any cheating or using any shortcuts. But when you get the results, you can be sure of long term yields.

2) Black Hat

This type of SEO does not adhere to search engine guidelines. Therefore, it carries the risk that your website or content will be demoted or banned from search results.

3) Gray Hat

Gray Hat SEO is the combination of white hat and black hat SEO types. It is a risky type of SEO.

4) Negative SEO

In negative SEO, generally, users practice off black or gray hat SEO techniques on someone else's website with the intent of causing harm. Causing harm to a competitor's website will make room for you to move up in search results.

It is clear that out of the 3, only white hat techniques are a real and preferred option. Though the outcome can be gradual, the dividend you reap when the site ranks high is great. Also, in the case of black hat SEO, the penalty on being caught with SEO malpractice is stiff. It may take many months or years to undo the damage caused by such SEO practices. 

Reliable SEO agencies will always recommend you to go with white hat SEO practices and steer clear of the Google penalties caused by employing black hat methods. 

Concluding Remark

It can be confusing to decide which type of SEO is going to be right for your business, especially when you are new to this area. Therefore, you should get the help of a professional SEO company such as seoresellerscanada to help in your decision process. Such professional and well-known agencies will recommend going with white hat SEO strategies each and every time to boost your online business and keep you in the game long term.

Jamie Barton is the author of this article. To Know more information about types of seo practices please visit the website.