Do you want to improve the user experience and usability of your website? Then, SEO is a good practice because nowadays, people trust search engines whenever they search for any product or services. Having a top position in the search engine results increases the website's trust in visitors' eyes and can easily convert them into loyal customers.

Since it is proven that 67% of all clicks go to the first five organic results, the importance of SEO grows more valuable. You simply cannot hope to land in this hallowed position on Google search engine results page (SERP) without employing strategic SEO practices for your site and your site's links. Be it on-pageSEO or off-page SEO; all techniques work towards a common goal – to propel the visibility of your brand online. This is the only way, your would-be customers would get to know about your existence, and would look forward to doing business with you. 

However, when it comes to SEO, mainly, there are two different types of SEO with one single aim:  To earn greater visibility in search results.

1 – On-page SEO