Benefits of Digital Marketing Over Traditional Marketing


Marketing is an essential aspect of any business plan. However, the question remains – is digital marketing or traditional marketing a better strategy for your business?

Most customers live in the digital age today. On the other hand, if the tried and true approach isn’t broken, don’t fix it.

Let’s take a quick but thorough glance at digital marketing vs. traditional marketing. Are digital marketing practices what you need, or should you stick to the classics?

What is Traditional Marketing?

Traditional marketing is the classic approach that has proved effective over the decades, prior to (and sometimes entirely excluding) the internet.

Traditional marketing methods include advertisements on television, on the radio, or posted in newspapers or magazines. Flyers and billboards are also common traditional marketing techniques.

What is Digital Marketing?

Digital marketing is conducted entirely online. These strategies are newcomers to the business world and leverage our main method of communication – the World Wide Web.
Businesses that use digital marketing make use of social media posts – specifically on websites like Twitter, Facebook, or even LinkedIn. Other types of digital marketing are email ads, paid pop-ups, and CTA backlinks to viral blog posts.

Benefits of Digital Marketing Over Traditional Marketing

Digital marketing techniques, although new, offer many advantages over traditional marketing ploys. Here are the most telling benefits.

Reduced Cost

A primary benefit of digital marketing vs. traditional marketing is the cost. Traditional outreach methods like newspaper and television ads tend to make a notable impact on a company’s budget. This is especially true if your business is new and still building a profit margin.

If you’re struggling in those first, telling years, you may be unable to afford ad expenses! Online marketing has a cheaper price and is far more accessible to new businesses.

Higher Exposure Level

If you’re trying to reach a wide audience, traditional marketing can work against you.
Television and newspaper ads are often viewed only in certain locations and at certain times. In contrast, digital marketing in an email or on a website can reach anyone, anywhere, at any time!

Quick, Real-Time Results

When posting a traditional ad, you may need to wait weeks to see it published. Then, you have to wait even longer to see if the marketing ploy was effective.

With digital ads, the results are immediate. They can be posted straight away, without delay for a news cycle. You can see the number of people liking and sharing your social media posts at a glance.

For more detailed insights, online tools like Google Analytics can show you trends in how customers interact with your online ads. This quick information allows you to revise your marketing methods and more effectively attract customers!

If a pop-up isn’t working as you’d hoped, you can take note right away and change it up!