Reasons Why Inbound Marketing Works

Inbound Marketing

Marketing and sales for businesses have been continuously changing in the recent trends. There were days when businesses relied highly on buying ads on television, newspaper and radio to let their audience know about their latest products, which were called traditional outbound strategies. With smartphones at our fingertips, smartwatches on our wrists and Siri to answer our questions, the way we access information, products and solutions has changed; and over the past decade, marketing and sales have had to adapt to keep up.

With the passing time, the traditional outbound strategies have become costly and ineffective. In their place, inbound marketing has evolved to fit the digital landscape.
By "inbound marketing," I'm referring to methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers. It focuses on creating reasons for the customer to come to you. And to do so Inbound marketing involves and work on many important aspects for your business. 
Let's see how it works in practice-

It follows the methodology, which is designed to-
  • Attract relevant visitors to your website, that starts with an attractive website design and development with relevant content.
  • Convert visitors into leads
  • Nurture and close those leads into customer
  • Continuing to engage and delight those customers, and transform them into promoters.

Inbound Marketing Works

- It provides buyers with timely helpful content, rather than with unwanted irrelevant communication to attract them.
Relevant visitors are attracted (via blogs, search engines, and social publishing) to your site, converted via calls to action (CTAs) and landing pages, and gradually nurtured and qualified until they are ready to become customers.
The final ‘delight’ stage is part of an ongoing process of customer success, transforming your customers into long-term brand advocates and promoters through a relevant, quality service.

-  To start with, a start-up or SME business should define its positioning strategy- the why, the how and the what. If you try to appeal to everyone, you might end up appealing to no one. A strong positioning strategy gives a sharper and clearer direction to the business. Inbound marketing, bringing such insights to your target audience leads to creating ultimate buyer personas for your business. It targets specific, best-fit buyer personas that creates higher quality leads for you, and provides prospects and leads with a more relevant experience.

- Now-a-days people can block and avoid unwanted marketing collateral such as direct mail, pop up ads, or cold calls.  However, by targeting specific personas & attracting potential customers through compelling content that is both relevant and valuable to the customer earn relevant attention, helping convert strangers into brand advocates.

- Inbound marketing works across digital channels to deliver that timely and relevant experience, “pulling” customers in and nurturing them to the best-fit solution for their needs, rather them pushing them to buy.

Inbound marketing can benefit you through integrated use of different digital activation methods.-
Lead by content marketing- Creating and sharing of online material that is intended to stimulate interest in its products or services.
Search engine optimization - Website development, its optimization  to increase the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
Social media marketing - Promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising
Paid media - PPC , Display ads    
Email marketing - Reaching your potential and current customers that Email.
The end goal for any business is to generate quality leads for their business. The ultimate objective should be to help the clients and add value to their life. By doing so, you build long lasting relationships with the clients and pave the way to success together.